2012 - 2016. We have expanded the scope of our activity on the territory of more East European countries. We created a design for an international project on the territory Bulgaria, Poland and Russia, which subsequently was successfully delivered. We started practicing a new specialized method for pre-test of advertising concepts. We have conducted our largest project up to this moment, consisting of 4 to 8 thousand individual personal interviews per month in six different languages. We have introduced the system of Nielsen Online to the Bulgarian market for internet audience measurement. Together with MMD Partners, we have started a segmentation survey of the Bulgarian population as generic groups of consumers, which is repeated every year.
2007 - 2011. We have expanded the scope of our activity on the territory of more East European countries. We created a design for an international project on the territory Bulgaria, Poland and Russia, which subsequently was successfully delivered. We started practicing a new specialized method for pre-test of advertising concepts.
2002 - 2006. We have focused our efforts on researches related to building of a brand - from a test of logos for two of the most influential brands in our country to studies of personality and the pyramid of brands created before, to well-established Bulgarian brands now. With this, we were able to develop our own specialized research methods for brand research.
1997 - 2001. We created our first two strategic partnerships with research companies from abroad - with ISM/Global Dynamics for quantitative studies and Censydiam for qualitative research. For five years and series of training of our key researchers in different European countries we assimilated and implemented in our work new and specialized methods. Most of these methods are alternative approaches to traditional solutions designed for international research projects. We have started researches in Macedonia and Albania. We created partnership teams, with whom we continue to work till present. We expanded our porfolioto of licensed and non-traditional methods - from pack test or idea for a new product to strategic research of attitudes and consumer behavior (strategic U&A). We deepened our expertise in several key markets - tourism, telecommunications and fast-moving consumer goods.
1992 -1996. We created the company. We started with a study of lifestyle, tastes and beliefs of adults in a particular region. In this way, we built the socio-cultural and marketing profile of eight medium and large municipalities around the country. We became a member of ESOMAR, we adopted the international code and quality standards. We have received valuable training in qualitative research by an American senior colleague. We have implemented well-established methodologies for overseas study of media and the research of attitudes and consumer behavior (U&A).