She graduated Sociology at Sofia University. She has passed several trainings that are specialized on methods for assessing of various product characteristics (packaging, advertising, price, design). For five years, she deepened her expertise in the field of food, high technologies and tourism.

She experiences each project deeply and emotionally, but with quick and cool nature she reveals paradoxicality of consumer behavior. That’s how she looks like. She calmly deals with any crisis or extreme situation. It looks like her work and occupation are the project of her life. At the same time, she sings and dances great and really knows how to have fun.

"... losing disorientation"