Recently, we have started to call this kind of research a quantity-qualitative. The reason is that in this - essentially quantitative research – it is possible to apply many approaches from the qualitative research. In addition, rich illustrative material could be used.
Studio test is a study that aspires with maximum proximity to re-create the situations of everyday life of consumers.
It corresponds to the most contemporary trends in marketing research for "to be even closer to reality”. It integrates quantifying measurement with the qualitative explanation of the essence.
Application
Having an average large, homogeneous sample of consumers, the studio test allows us to support you with an accurate and appropriate choice for each of the elements of marketing mix of your product or brand in order to achieve both higher customer satisfaction and greater profit for the company. The studio test:
* Establishes the optimal price, taste, packaging, product range, name / logo and advertising
* Reveals market opportunities for product and brand.