Do you want to expand your business through launch of a new product ...

We can offer you a specialized qualitative method for generating ideas for new product. The survey results at a proposal for one or several new products for the market, underlined with a solid argumentation.

The method comprises of a series of sessions in the form of group discussions (workshops), and is suitable for generating a product range of already known product on the market also.

Market chances of the new product - before being launched on the market - can be evaluated through Concept*Dynamics. Credentials of the method are such that allow assessment of the new product potential even on a verbal level, even before establishing its prototype. Combining the assessment of consumers for the new product with existing data on the market, Concept*Dynamics builds a model that gives opportunity for an immediate decision-making for the future development of the new product.

It is time to improve your product to keep the health of your brand.

The life cycle of each product requires periodic refreshment of the elements of its market mix in order stable company sales and profits to be guaranteed. Competitive "pressure" is steadily increasing. Even the most loyal brand consumers are constantly changing.

Changing the old to the new package and changing the taste characteristics of the product are the two most popular means by which many companies refresh their products and keep the interest of their consumers for a long time.

On the more rapidly growing and competitive market, the package design is particularly important. Good package increases spontaneous purchase and increase chances for re-purchase. Packaging - except for protection of the product and be convenient for use and transportation - should draw attention to the mark, distinguish brand from competitors, inspire sympathy towards product, inform about it as well as communicate and create brand image.

Our decision is Pack*Dynamics - a method developed in Germany, by our colleagues in ISM. This is a quick and efficient studio test, which allows measurement of consumer reactions to a new packaging. It establishes whether the package is recognizable, according to competitive products. It registers the willingness for purchasing the brand. It examines in detail the influence of new package over the brand image.