One possible model is based on the popular in the practice method of Van Vestendorf for measuring the price sensitivity (PSM). We enriched the original model with an analysis for the intention for purchase, through which we receive analysis of price positioning of your brand according its main competitors.

Another possible model is based on trade-off technique, which has been developed within the conjoin models (BPTO). By opposing the two main product attributes - price and brand - the consumer is put into a situation of difficult choice between brand loyalty and high price. In this way, we find both optimal price and highest price that the consumer is ready to pay.

Both models can be integrated into other studies - for example, studio test for taste or project research on the market.

The complete survey of questions about price-forming and assessment of the market potential of a product or a brand through influence of the price is achieved with Price*Dynamics.