Our first proposal is connected to the preliminary examination of the advertising product (TV, print, radio, Internet advertising). The survey will give you information about the power of influence of advertising and brand positioning, which you will achieve. It will provide recommendations at an early stage of ad creation. It is based on a specialized method that has been developed by our colleagues in
The other proposal connects evaluation of the effectiveness of advertising campaign that has been launched. The method evaluates the effectiveness of a specific ad product or creative solution, from one hand, and, from another, the effectiveness of the entire campaign in terms.