The reports presents a generic segmentation of the population 15+, based on national representative study (N=1500). It is launched in 2008, after a preliminary quant with over 130 value & lifestyles statements. The 2009 report describes each segment in detail – from material and financial status through key categories consumption to motivation for consumption and leisure.
7 segments of consumers are identified, differentiated by social status and values. The report presents each segment description in text and graphs.
- price : 0 euro
- pages : 128
- language : EN, BG
- content (per segment):
Socio-demographic profile, household possessions, housing description, financial products, attitudes towards technology, future purchase intentions, attitudes related to food buying and nutrition, attitudes towards outer appearance and garments buying, care for outer appearance and tonus, leisure time and media consumption, eating out habits.