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infographics
[ lifestyles ]
family – adults 15+
Family is perceived as a barrier for a successful carrier slightly more often by females (30%) than by males (28%).
[ internet ] [ media ]
confidence in media
Across internet users, confidence in television is highest, except for the Millennials.
[ internet ] [ media ]
confidence in media – all adults 15+
Millennials trust more in internet than television.
[ demo ]
population of Bulgaria, 1926-2011
Country population has decreased with 8% (the size of one relatively larger city).
[ finances ]
consumer avg. time of activities a month
The most frequent consumers’ banking activities are related to debit card: 2.6 times monthly debit card payment and 2.3 times monthly ATM with bank. Online banking and remote deposit check […]
[ finances ]
occasions of credit card usage
Making larger purchases and urgent, likely unplanned, expenses lead the list with credit card usage occasions. Paying utility bills and everyday expenses are at the list bottom.
[ finances ]
unbanked population
3 out of 10 adults choose not to use bank services. The lack of financial resources is the main reason for such a choice.
[ digital ]
average age increase
The average age of internet users has been constantly growing, getting closer to the average age of population.
[ digital ]
e-shoppers, 2006-2017
After a slow growth between 2006 and 2012, the share of e-shoppers doubled between 2012 and 2015, and continued to increase rapidly until 2017.
[ digital ]
surfing via handset
46% of adults over the age of 15 possess smartphones in 2016. 70% of them surf in internet through their device.
[ shopping ]
buying food
[ shopping ]
„do-it-yourself“
[ consumer ]
me…(adults 15+)
[ consumer ]
me…
Insatiability seems to be more of a youngsters mindset: 67% of 15-34 y/o agree with “the more I have, the more I want” to only 45% of the 55+ y/o.
[ consumer ]
branding attitudes across adults 15+
[ demo ]
urban-rural population, 1934-2011
Since 1975, urban population has been dominating over rural.
[ demo ]
Sofia population growth, 1870-2011
Right after the Liberation, there are 11 604 residents, 2 schools, 7 churches, 30 mosques and tekes, 10 inns, 120 shops, 62 taverns, 19 bakeries and 306 houses in Sofia.
[ demo ]
population of Bulgaria, 1926-2011
Country population has decreased with 8% (the size of one relatively larger city).
[ demo ]
one-member households
The capital has the highest share of one-member households (37%).
[ demo ]
in 2011, Sofia population constitutes…
Population of Sofia has increased with 10% between 2001 and 2011.
[ demo ]
households with children
The ratio between households with one child and more than one child is 2 : 1.
[ demo ]
household structure dynamics, 1900-2011
Nearly 2/3 of all households in 1920 consisted of 5+ members. For about 30 years, in 1956, they were over 2 times less. And since then, they have been only […]
[ demo ]
higher education in the largest 7 cities
The percentage of people with university education in Sofia is almost 2 times higher than the country average.
[ demo ]
higher education across age groups
Mostly educated are the adults 30-39 y/o.
[ digital ]
time spent in the net
14 times has increased the internet time of users between 2002 and 2010.
[ digital ]
surfing via handset
46% of adults over the age of 15 possess smartphones in 2016. 70% of them surf in internet through their device.
[ digital ]
social media penetration
Practically, all youngsters (15-34 y/o) are present in the social networks.
[ digital ]
internet penetration, 1998-2017
Over 2 times is the increase of penetration in the period of 2006 and 2009. Then penetration slows down its pace, to speed up again after 2015.
[ digital ]
internet activities, 2013-2015
In 2015, social networks play significantly more important role than search engines, and rank first among main activities, compared to 2013.
[ digital ]
e-shoppers, 2006-2017
After a slow growth between 2006 and 2012, the share of e-shoppers doubled between 2012 and 2015, and continued to increase rapidly until 2017.
[ digital ]
e-commerce basics, 2013-2015
Tablets usage across population has increased dramatically in just less than two years (2013-2015), amounting at 1,3 million in 2015. And, the tablet is often used by all members of […]
[ digital ]
daily users
3 of 4 are daily users in 2002, while 9 of 10 surf on a daily base in 2015.
[ digital ]
average spending per purchase, 2017
Garments & shoes lead the list.
[ finances ]
unbanked population
3 out of 10 adults choose not to use bank services. The lack of financial resources is the main reason for such a choice.
[ finances ]
top 5 reasons to change my main bank
Millennial (compared to adults aged 55+) are twice as likely to take into account the poor customer service when they consider to change their main bank.
[ finances ]
sum financed, as requested
4 out of 5 credit applicants have received the requested sum they applied for (neither lower nor higher).
[ finances ]
potentials
About 430 thousand credit applicants declare that have not been approved in the past year.
[ finances ]
penetration of financial products, 2008-2016
People using lease to purchase goods have significantly increased at the expense of consumer loan users.
[ finances ]
penetration of bank products
Compared to the generation 55+, millennial are much more likely to use credit card and consumer credit. Deposit is less common within the same group.
[ finances ]
occasions of credit card usage
Making larger purchases and urgent, likely unplanned, expenses lead the list with credit card usage occasions. Paying utility bills and everyday expenses are at the list bottom.
[ finances ]
consumer online interaction with their main bank monthly
1 out of 10 consumers interacts with his /her primary bank throughout facebook and/or e-mail. However, this is still less common than using mobile phone for the same purposes.
[ finances ]
consumer avg. time of activities a month
The most frequent consumers’ banking activities are related to debit card: 2.6 times monthly debit card payment and 2.3 times monthly ATM with bank. Online banking and remote deposit check […]
[ lifestyles ]
sports
Football, the most popular sports to practice, is definitely male. Dancing is the female sports in leisure.
[ lifestyles ]
relationship – adults 15+
[ lifestyles ]
hobbies
Hobbies like cooking, gardening, reading and needlework, are more common for females, while males more often engage in sports, hunting /fishing and computer gaming. Music meets both males and females.
[ lifestyles ]
healthy lifestyles – adults 15+
[ lifestyles ]
healthy lifestyles…
8 out of 10 people state that they do not have overweight, which they find important for their healthy status. 1 of 4 keeps a food regime and limits the […]
[ lifestyles ]
family – adults 15+
Family is perceived as a barrier for a successful carrier slightly more often by females (30%) than by males (28%).
[ lifestyles ]
eating habits – adults 15+
[ lifestyles ]
bio…(adults 15+)
1 of 5 declares that buys bio-products in 2016. Food products lead the list. Then cleaning products and detergents come. Third group is formed by cosmetics.
[ lifestyles ]
bio…
For just 2 years, the bio-food consumption shows a significantly higher frequency.
[ internet ] [ media ]
confidence in media – all adults 15+
Millennials trust more in internet than television.
[ internet ] [ media ]
confidence in media
Across internet users, confidence in television is highest, except for the Millennials.
[ shopping ]
waiting for action
[ shopping ]
shopping attitudes (3)
[ shopping ]
shopping attitudes (2)
[ shopping ]
shopping attitudes (1)
[ shopping ]
planning purchases
[ shopping ]
loyalty programs
[ shopping ]
combining online & offline shopping
[ shopping ]
checking the offers online
[ shopping ]
buying food
reports
Bulgarian consumer compass (2009)
The reports presents a generic segmentation of the population 15+, based on national representative study (N=1500). It is launched in 2008, after a preliminary quant with over 130 value & […]
27.02.2016
Sofia capital in facts & figures (2014)
An extended landscape of demographic trends, economy and culture. Significant part of the report is dedicated to income and work – n of working hours (paid & non-paid), second job, […]
12.08.2016
Quality of life: the subjective well-being (2015)
Happiness & satisfaction with life are the two key indicators of the report, although the analysis covers a variety of aspects in social life – from mental & physical health […]
20.01.2017
e-Commerce basics (2017)
Reflection is enlightening the history of internet consumption and e-shopping roots. Graphs reveal the consumption dynamics through well-known facts (public statistical records) and less known insights (coming from national researches). […]
Key demographic trends (2012)
Further to the just conducted census, the report is aiming to present the demographic tendencies over the years in a visual and comprehensive manner. It puts an accent over major […]