[ digital ]
average spending per purchase, 2017
Garments & shoes lead the list.
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surfing via handset
46% of adults over the age of 15 possess smartphones in 2016. 70% of them surf in internet through their device.
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social media penetration
Practically, all youngsters (15-34 y/o) are present in the social networks.
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accepting friends
7 of 10 limit their friends in social networks, avoiding to accept unknown people.
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internet activities, 2013-2015
In 2015, social networks play significantly more important role than search engines, and rank first among main activities, compared to 2013.
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e-shoppers, 2006-2017
After a slow growth between 2006 and 2012, the share of e-shoppers doubled between 2012 and 2015, and continued to increase rapidly until 2017.
[ digital ]
e-commerce basics, 2013-2015
Tablets usage across population has increased dramatically in just less than two years (2013-2015), amounting at 1,3 million in 2015. And, the tablet is often used by all members of […]
[ digital ]
average age
E-shoppers are significantly younger than e-users in 2015.
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daily users
3 of 4 are daily users in 2002, while 9 of 10 surf on a daily base in 2015.
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average age increase
The average age of internet users has been constantly growing, getting closer to the average age of population.
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time spent in the net
14 times has increased the internet time of users between 2002 and 2010.
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internet penetration, 1998-2017
Over 2 times is the increase of penetration in the period of 2006 and 2009. Then penetration slows down its pace, to speed up again after 2015.