… to get the most out of it
Why? So that you can settle an optimal price for your product and brand. You assess the market potential of your product or brand at various price levels.
When? The most appropriate moments are before launching a product or entering a new market and once the product is on his way to consumer – to track changes in perception.
How? By evaluating price sensitivity, identifying the optimal price and understanding better consumers’ willingness to pay for your product. Our methods enable us to probe even deeply by understanding better brand loyalty and cannibalization. The core potential, though, lays in the opportunity to track effects of price changing in the market shares. This allows you to build successful marketing strategy.