[ demo ]
age structure of one-member households in Sofia, 2013
About 60% of all one-member households in Sofia are formed by adults over the age of 50.
[ lifestyles ]
sports
Football, the most popular sports to practice, is definitely male. Dancing is the female sports in leisure.
[ lifestyles ]
bio…(adults 15+)
1 of 5 declares that buys bio-products in 2016. Food products lead the list. Then cleaning products and detergents come. Third group is formed by cosmetics.
[ lifestyles ]
bio…
For just 2 years, the bio-food consumption shows a significantly higher frequency.
[ lifestyles ]
healthy lifestyles…
8 out of 10 people state that they do not have overweight, which they find important for their healthy status. 1 of 4 keeps a food regime and limits the […]
[ lifestyles ]
hobbies
Hobbies like cooking, gardening, reading and needlework, are more common for females, while males more often engage in sports, hunting /fishing and computer gaming. Music meets both males and females.
[ lifestyles ]
healthy lifestyles – adults 15+
[ lifestyles ]
eating habits – adults 15+
[ lifestyles ]
relationship – adults 15+
[ consumer ]
me…(adults 15+)
[ consumer ]
me…
Insatiability seems to be more of a youngsters mindset: 67% of 15-34 y/o agree with “the more I have, the more I want” to only 45% of the 55+ y/o.
[ consumer ]
branding attitudes across adults 15+
[ internet ] [ media ]
confidence in media – all adults 15+
Millennials trust more in internet than television.
[ internet ] [ media ]
confidence in media
Across internet users, confidence in television is highest, except for the Millennials.
[ lifestyles ]
family – adults 15+
Family is perceived as a barrier for a successful carrier slightly more often by females (30%) than by males (28%).