[ demo ] age structure of one-member households in Sofia, 2013 About 60% of all one-member households in Sofia are formed by adults over the age of 50. [ lifestyles ] sports Football, the most popular sports to practice, is definitely male. Dancing is the female sports in leisure. [ lifestyles ] bio…(adults 15+) 1 of 5 declares that buys bio-products in 2016. Food products lead the list. Then cleaning products and detergents come. Third group is formed by cosmetics. [ lifestyles ] bio… For just 2 years, the bio-food consumption shows a significantly higher frequency. [ lifestyles ] healthy lifestyles… 8 out of 10 people state that they do not have overweight, which they find important for their healthy status. 1 of 4 keeps a food regime and limits the […] [ lifestyles ] hobbies Hobbies like cooking, gardening, reading and needlework, are more common for females, while males more often engage in sports, hunting /fishing and computer gaming. Music meets both males and females.
[ lifestyles ] healthy lifestyles – adults 15+ [ lifestyles ] eating habits – adults 15+ [ lifestyles ] relationship – adults 15+ [ consumer ] me…(adults 15+) [ consumer ] me… Insatiability seems to be more of a youngsters mindset: 67% of 15-34 y/o agree with “the more I have, the more I want” to only 45% of the 55+ y/o. [ consumer ] branding attitudes across adults 15+
[ internet ] [ media ] confidence in media – all adults 15+ Millennials trust more in internet than television. [ internet ] [ media ] confidence in media Across internet users, confidence in television is highest, except for the Millennials. [ lifestyles ] family – adults 15+ Family is perceived as a barrier for a successful carrier slightly more often by females (30%) than by males (28%).